April 29 marks Denim Day in support of rape and sexual assault survivors.
Throughout Empire State Plaza — one of the sites recognizing the day — blue jeans were hung on clotheslines and an information table was set up. QR codes led users to emotional testimonials. On a display board, one post-it-style note, on cut-out denim, read, “This will not define you.”
According to a press release from the office of Governor Hochul, proceeds of nearly up to $13 million were proposed in the budget regarding certified rape-crisis programs. This will aid and show grand levels of support to survivors during Sexual Assault Awareness month.
“These funds represent New York State’s unwavering commitment to provide sexual assault survivors with the assistance and resources they need to recover and heal, marking the first time in a decade that funding has been increased for rape crisis programs, which provide critical support to survivors,” Governor Hochul said. “As we observe Denim Day and Sexual Assault Awareness Month, I ask New Yorkers to join us in honoring survivors and demonstrating solidarity by wearing denim.”

In support and observance of Denim Day, 16 monuments will be lit up in teal across New York State. These landmarks are 1 WTC, Governor Mario M. Cuomo Bridge, Kosciuszko Bridge, The H. Carl McCall SUNY Building, State Education Building, Alfred E. Smith State Office Building, Empire State Plaza, State Fairgrounds – Main Gate & Expo Center, Niagara Falls, The “Franklin D. Roosevelt” Mid-Hudson Bridge, Grand Central Terminal – Pershing Square Viaduct, Albany International Airport Gateway, MTA LIRR – East End Gateway at Penn Station, Fairport Lift Bridge over the Erie Canal, Moynihan Train Hall, and the Roosevelt Island Lighthouse.
Denim Day began about 27 years ago. It was after the Italian Supreme court overturned a conviction of rape that was stating the victims clothing played a factor in consent. Due to this, women in Italy began wearing denim as a response to this outrage that clothing plays into consent. This sparked a global movement to raise awareness on the matter along with challenging extremely harmful myths and stereotypes following sexual assault.
New York State also provides support for victims through The New York State Office of Victim Services, the state Division of Criminal Justice Services (DCJS) and the state’s Department of Health.
Department of Health Commissioner Dr. James V. McDonald said, “I thank Governor Hochul for this historic investment and her commitment to survivor-centered care across New York State. It is critical to strengthen the resources available to survivors, ensuring access to compassionate medical services and long-term support. During Sexual Assault Awareness Month, and as we recognize Denim Day, we stand with survivors, honor their resilience, and reaffirm our responsibility to provide the care, dignity, and protection of every New Yorker.”
